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UID:20260709T090143Z - 79146@iZuf69e0i0z4ibdboqb33jZ
DTSTART;TZID=Asia/Shanghai:20251206T160000
DTEND;TZID=Asia/Shanghai:20251206T180000
CREATED:20260709T090143Z
DESCRIPTION:<a href="http://popcornclubshanghai.com/event/how-to-build-a-br
 and-personality-with-the-right-words-44970/register">How To Build A Brand 
 Personality With The Right Words </a>\nWhat does your brand sound like whe
 n it speaks? And does that voice truly match who you are? How do some bran
 ds feel instantly human\, memorable\, and trustworthy the moment you encou
 nter them? In this discussion and hands-on workshop hosted by Estrella\, a
  successful design strategist with experience across multiple industries\,
  we’ll break down how brand personality is actually created\, what reall
 y makes up brand identity\, and how powerful brand messaging is built from
  the inside out. This is a practical deep dive into how strategy\, psychol
 ogy\, design\, and language come together to shape how a brand is perceive
 d in the real world. Beyond theory\, you’ll actively do the work. Throug
 h guided exercises\, you’ll learn how to choose the right words for your
  communication materials and translate abstract values into clear\, compel
 ling messages. The session will culminate in a copywriting activity where 
 you’ll craft real brand messaging based on a given brand\, applying ever
 ything you’ve learned in real time. Expect a smart\, creative\, and high
 ly actionable workshop that will sharpen how you think about brands—and 
 how you communicate your own. 你的品牌说话时是什么样的声音
 ？这个声音真的和你品牌的本质相符吗？为什么有些品
 牌一出场就能让人感到亲切、记忆深刻、值得信赖？在
 这场由成功设计策略师Estrella主持的讨论和实践工作坊中
 ，我们将拆解品牌个性的构建过程，探讨品牌身份的真
 正构成，以及如何从内而外打造有力的品牌信息。这是
 一次关于战略、心理学、设计与语言如何共同作用，塑
 造品牌在现实世界中形象的实操深潜。 不仅仅是理论，
 我们将通过引导练习，实际操作如何选择适合的词语来
 传达品牌信息，如何将抽象的价值观转化为简洁、有力
 的传递信息。本场工作坊将以写作活动为结束环节，你
 将根据给定的品牌实际编写品牌信息，实时运用所学内
 容。期待一场富有创意、实用性强的工作坊，帮助你更
 加清晰地思考品牌，提升你与品牌沟通的技巧。
DTSTAMP:20260709T090143Z
LOCATION:China\,\, Shanghai
SUMMARY:How To Build A Brand Personality With The Right Words 
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