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BEGIN:VEVENT
UID:20260615T142057Z - 98133@iZuf69e0i0z4ibdboqb33jZ
DTSTART;TZID=Asia/Shanghai:20260419T190000
DTEND;TZID=Asia/Shanghai:20260419T210000
CREATED:20260615T142057Z
DESCRIPTION:<a href="http://popcornclubshanghai.com/event/how-to-be-interes
 ting-online-without-being-fake-45430/register">How To Be Interesting Onlin
 e Without Being Fake </a>\nWhat makes someone genuinely interesting online
 … And why can we instantly tell when it’s fake? Why do some people bui
 ld trust and loyalty effortlessly\, while others\, trying just as hard\, g
 et ignored? In this interactive workshop\, Matthew\, an influencer with ov
 er 50\,000 followers across Xiaohongshu and Instagram\, breaks down what a
 ctually works in today’s increasingly discerning online world\, where au
 diences don’t just dislike fakeness\, they reject it immediately. This i
 s a hands-on session with real insights from someone who does it for a liv
 ing. Together\, you’ll explore how to build a personal brand that feels 
 authentic without looking effortless on purpose\, how to strike the balanc
 e between trying too hard and not trying at all\, and how these ideas tran
 slate into the very specific “language” of Xiaohongshu and Instagram. 
 Whether you’re an aspiring creator\, working in marketing\, or simply cu
 rious about how attention\, trust\, and loyalty are built\, and kept\, onl
 ine\, this will give you a sharper\, more honest understanding of what it 
 really takes. 什么样的人，在网上会让人觉得“真的很有意
 思”？而为什么我们又能一眼看出什么是“装出来的”
 ？为什么有些人能轻松建立信任和粉丝黏性，而另一些
 同样努力的人却被忽略？在这个互动式工作坊中，拥有
 小红书和 Instagram 双平台5万+粉丝的 Matthew，会分享当下
 内容环境中真正有效的方法——一个观众对“虚假”极
 其敏感的时代。 这是一场非常实操的活动，你会从一个
 真正做内容的人那里，理解如何打造一个真实但不刻意
 “显得轻松”的个人品牌，如何在“太用力”和“完全
 不努力”之间找到平衡，以及这些原则如何在小红书和 I
 nstagram 这样的平台中具体体现。 不管你是想做内容、做
 营销，还是只是好奇“注意力、信任和影响力”是如何
 被建立的，这都会让你对线上世界有一个更清晰、更诚
 实的理解。
DTSTAMP:20260615T142057Z
LOCATION:China\,\, Shanghai
SUMMARY:How To Be Interesting Online Without Being Fake 
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