BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PYVOBJECT//NONSGML Version 1//EN BEGIN:VTIMEZONE TZID:Asia/Shanghai BEGIN:STANDARD DTSTART:20000101T000000 RRULE:FREQ=YEARLY;BYMONTH=1 TZNAME:CST TZOFFSETFROM:+0800 TZOFFSETTO:+0800 END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:20260615T134931Z - 66242@iZuf69e0i0z4ibdboqb33jZ DTSTART;TZID=Asia/Shanghai:20260614T190000 DTEND;TZID=Asia/Shanghai:20260614T210000 CREATED:20260615T134931Z DESCRIPTION:The Psychology Of Online Influencers\nWhy do millions of people follow strangers online? Why do some influen cers seem able to inspire extraordinary loyalty while others disappear alm ost overnight? And why do we often trust a creator we've never met more th an a large company\, a news organisation\, or even an expert? From fitness gurus and lifestyle vloggers to business creators and livestreamers\, inf luencers have become some of the most powerful marketers and opinion-shape rs in modern society—but their influence is built on far more than good content alone. In this discussion\, we'll explore the psychology behind on line influence from both sides of the screen. We'll examine the techniques influencers use to build trust\, create connection\, develop loyal commun ities\, and keep people coming back for more. We'll discuss concepts such as authenticity\, parasocial relationships\, social proof\, identity\, sta tus\, and belonging\, and ask why these strategies are often so effective. Just as importantly\, we'll explore the psychology of the audience: what motivates people to follow\, engage\, imitate\, defend\, and sometimes eve n idolise online personalities. Whether you're interested in marketing\, b usiness\, psychology\, social media\, or simply understanding the world we now live in\, this conversation will offer fascinating insights into how influence works—and what it reveals about human nature itself. 为什么 几百万人会在网上关注一个陌生人？为什么有些博主能 激发出让人意想不到的忠诚度，而另一些几乎一夜之间 就凉了？为什么我们常常更信任一个从没见过的创作者 ，而不是大公司、新闻机构，甚至一个专家？从健身博 主、生活vlogger，到商业创作者和主播——博主已经成为 现代社会里最有影响力的营销者和意见塑造者之一。但 他们的影响力，远不止是靠好内容就能堆出来的。 在这 场讨论里，我们会从屏幕两边来探索网络影响力背后的 心理学。我们会拆解博主们用来建立信任、制造连接、 培养忠实社群、让大家反复回来看的那些招数。我们会 聊到真诚感、拟社交关系、从众效应、身份认同、地位 感、归属感这些概念，并聊聊为什么这些策略往往那么 好用。同样重要的是，我们也会探索受众的心理：是什 么驱动人们去关注、互动、模仿、维护，甚至有时是崇 拜一个网上的人物。不管你对营销、商业、心理学、社 交媒体感兴趣，还是单纯想理解我们现在所生活的这个 世界——这场对话都会给你带来一些关于“影响力如何 运作”以及“它揭示了人性本身什么秘密”的有趣见解 。 DTSTAMP:20260615T134931Z LOCATION:Popcorn Online SUMMARY:The Psychology Of Online Influencers END:VEVENT END:VCALENDAR