BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PYVOBJECT//NONSGML Version 1//EN BEGIN:VTIMEZONE TZID:Asia/Shanghai BEGIN:STANDARD DTSTART:20000101T000000 RRULE:FREQ=YEARLY;BYMONTH=1 TZNAME:CST TZOFFSETFROM:+0800 TZOFFSETTO:+0800 END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:20260709T101246Z - 30503@iZuf69e0i0z4ibdboqb33jZ DTSTART;TZID=Asia/Shanghai:20260618T190000 DTEND;TZID=Asia/Shanghai:20260618T210000 CREATED:20260709T101246Z DESCRIPTION:Drink Or Don't Drink? How Gen Z's Non- Drinking Culture Is Changing Ever ything\nWhy are so many young people drinking less than previous gener ations? Why are some choosing not to drink at all? And if alcohol is no lo nger the centre of social life for many Gen Z adults\, what is taking its place? Around the world\, bars\, alcohol brands\, marketers\, employers\, and even friendship groups are adapting to a surprising cultural shift: a generation that is increasingly prioritising health\, fitness\, sports\, a nd wellbeing over drinking culture. In this fascinating guided discussion\ , we'll explore what this trend means for society\, business\, relationshi ps\, identity\, and the way people connect with one another. Is this a hea lthier future—or does something get lost when alcohol becomes less centr al to social life? How are industries responding? What new rituals\, commu nities\, and status symbols are emerging in its place? Hosted by Anji\, a Cannes-nominated director\, and ICEX\, an award-winning sound designer and musician\, this special co-hosted session brings together two creative th inkers with different perspectives on culture\, trends\, and human behavio ur. Through an open-minded and thought-provoking conversation\, we'll unpa ck one of the most interesting generational shifts happening today—and w hat it might tell us about the future of how we live\, socialise\, and fin d meaning. It's also a rare opportunity to experience a discussion led by two of Popcorn's most insightful and engaging hosts at the same table. 为 什么现在的年轻人比上一代人喝得少了？为什么有些人 干脆一滴都不沾？如果酒精不再是很多Z世代成年人社交 生活的中心，那取而代之的又是什么？放眼全球，酒吧 、酒类品牌、营销人员、雇主，甚至朋友小圈子，都在 适应一个让人有点意外的文化转变：这代人越来越把健 康、健身、运动和身心状态放在喝酒文化之上。 在这场 很有意思的引导式讨论里，我们会聊聊这个趋势对社会 、商业、人际关系、自我认同，以及人们彼此连接的方 式意味着什么。这是一个更健康的未来——还是说，当 酒精在社交生活中变得没那么重要时，我们也会失去些 什么？各行各业是怎么应对的？有哪些新的仪式、社群 和身份象征正在冒头？本期由获戛纳提名的导演Anji，和 获奖声音设计师、音乐人ICEX共同主持，两位富有创造力 的思考者，对文化、潮流和人类行为有着不同的视角。 通过一场开放又有启发性的对话，我们会拆解当下最有 意思的代际变化之一——以及它可能揭示的未来生活方 式、社交方式和寻找意义的方式。这也是一次挺难得的 机会，能同时感受Popcorn最会带话题、最有意思的两位主 持人坐在一起聊。 DTSTAMP:20260709T101246Z LOCATION:China\,\, Shanghai SUMMARY:Drink Or Don't Drink? How Gen Z's Non- Drinking Culture Is Changing Everything END:VEVENT END:VCALENDAR