BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PYVOBJECT//NONSGML Version 1//EN BEGIN:VTIMEZONE TZID:Asia/Shanghai BEGIN:STANDARD DTSTART:20000101T000000 RRULE:FREQ=YEARLY;BYMONTH=1 TZNAME:CST TZOFFSETFROM:+0800 TZOFFSETTO:+0800 END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:20260709T063318Z - 68960@iZuf69e0i0z4ibdboqb33jZ DTSTART;TZID=Asia/Shanghai:20260701T123000 DTEND;TZID=Asia/Shanghai:20260701T143000 CREATED:20260709T063318Z DESCRIPTION:Cross-Cultural Branding Case Studies - Successes\, Failures & Why\nWhy do some foreig n brands succeed or fail in China but are successful outside? What about w hen Chinese brands attempt to make it in the West? What makes a brand feel authentic in one culture and completely miss the mark in another? Why do some companies expand internationally and thrive\, while others spend mill ions only to discover that what worked at home doesn't work abroad? And wh en brands fail in new markets\, is it because of the product\, the marketi ng\, the culture\, or something much deeper? In this highly practical work shop\, we'll explore the fascinating world of cross-cultural branding thro ugh a series of real-world case studies from global giants\, luxury brands \, challenger startups\, and international companies entering new markets. Together\, we'll examine branding strategies that created extraordinary s uccess as well as famous failures that became cautionary tales. We'll look at how culture shapes consumer behaviour\, why messaging that resonates i n one country can fall flat in another\, and what businesses must understa nd if they want to build a brand that travels across borders. Whether you' re interested in marketing\, business\, entrepreneurship\, psychology\, or simply how companies influence the way we think and buy\, this session of fers a rare behind-the-scenes look at what separates international brandin g success from expensive mistakes. In this workshop\, you'll explore: • Real international brand successes and failures—and what we can learn fr om them • How culture influences consumer behaviour and purchasing decis ions • Why some marketing campaigns succeed globally while others backfi re • The challenges of adapting a brand without losing its identity • Different strategies companies use when entering overseas markets • The psychology behind memorable brands that connect across cultures • How bu sinesses balance global consistency with local relevance • [...] DTSTAMP:20260709T063318Z LOCATION:China\,\, Shanghai SUMMARY:Cross-Cultural Branding Case Studies - Successes\, Failures & Why END:VEVENT END:VCALENDAR