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TZID:Asia/Shanghai
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BEGIN:VEVENT
UID:20260709T095203Z - 16958@iZuf69e0i0z4ibdboqb33jZ
DTSTART;TZID=Asia/Shanghai:20260708T123000
DTEND;TZID=Asia/Shanghai:20260708T143000
CREATED:20260709T095203Z
DESCRIPTION:<a href="http://popcornclubshanghai.com/event/sales-psychology-
 workshop-case-studies-understanding-client-pain-points-45701/register">Sal
 es Psychology Workshop & Case Studies: Understanding Client Pain Points </
 a>\nWhy do some sales conversations end with "We'll think about it\," whil
 e others end with a handshake? The best sales professionals rarely begin b
 y talking about their product—they begin by understanding the customer. 
 Whether you're in sales\, business development\, consulting\, management o
 r entrepreneurship\, the ability to uncover what people truly need\, commu
 nicate value clearly and build trust is one of the most important skills y
 ou can develop. In an increasingly competitive business world\, those who 
 ask the best questions often win the most opportunities. Join David M\, a 
 communication coach whose clients include senior executives at Apple and D
 ouyin\, for a highly interactive workshop exploring the strategies behind 
 world-class sales. Using real case studies from companies including Salesf
 orce\, Apple\, Amazon\, Tesla and HubSpot\, you'll discover why some appro
 aches consistently outperform others before putting the ideas into practic
 e through realistic business exercises and negotiations. You'll learn to: 
 Identify customer pain points through smarter questioning techniques. Unde
 rstand proven sales strategies including consultative\, value-based and so
 lution selling. Handle objections confidently by focusing on customer need
 s rather than product features. Learn from real-world case studies of succ
 essful global companies. Practise sales conversations\, negotiations and p
 resentations through interactive exercises. Build stronger client relation
 ships by communicating genuine value. 为什么有些销售对话最后变
 成“我们再考虑一下”，而有些却直接走向成交握手？
 优秀的销售人员往往不是一上来就讲产品，而是先去理
 解客户。不管你是在做销售、业务拓展、咨询、管理还
 是创业，“搞清楚别人到底需要什么、把价值讲清楚、
 建立信任”，都是非常核心的能力。在竞争越来越激烈
 的商业环境里，谁能提出更好的问题，谁就更容易拿到
 机会。 这场由 David M 主持的互动工作坊，会从真实案例
 出发，拆解高水平销售背后的逻辑，他的客户包括 Apple 
 和 Douyin 的高管。课程会结合 Salesforce、Apple、Amazon、Tesla
 、HubSpot 等公司的案例，解释为什么有些销售方式长期更
 有效，然后再通过模拟谈判和业务练习把方法用起来。 
 你会重点学到： 如何通过提问挖出客户真实痛点 了解咨
 询式销售、价值销售和解决方案销售等方法 如何在不硬
 推产品的情况下处理客户异议 [...]
DTSTAMP:20260709T095203Z
LOCATION:China\,\, Shanghai
SUMMARY:Sales Psychology Workshop & Case Studies: Understanding Client Pain
  Points 
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