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UID:20260712T021950Z - 39873@iZuf69e0i0z4ibdboqb33jZ
DTSTART;TZID=Asia/Shanghai:20260718T130000
DTEND;TZID=Asia/Shanghai:20260718T150000
CREATED:20260712T021950Z
DESCRIPTION:<a href="http://popcornclubshanghai.com/event/the-psychology-of
 -pricing-why-you-pay-what-you-pay-45731/register">The Psychology Of Pricin
 g: Why You Pay What You Pay</a>\nWhat if the price you're paying has less 
 to do with the product and more to do with... you? Why does a "limited-tim
 e offer" suddenly feel irresistible? Why does adding an outrageously expen
 sive option make the one in the middle seem like a bargain? And if busines
 ses have become experts at understanding human psychology\, are we really 
 making independent decisions when we shop? Join Omar\, a successful tech e
 ntrepreneur\, for a fascinating discussion exploring the hidden science be
 hind pricing and why some numbers influence us far more than others. Toget
 her\, we'll unpack the psychological techniques used by airlines\, superma
 rkets\, coffee shops\, streaming services\, SaaS companies and luxury bran
 ds to shape the choices we make every day. We'll explore concepts like anc
 horing\, decoy pricing\, subscription traps and why cancelling a service c
 an sometimes feel deliberately impossible. At what point does clever prici
 ng become manipulation? Should companies be allowed to design products tha
 t exploit our cognitive biases? Whether you're interested in business\, ma
 rketing\, psychology or simply want to become a smarter consumer\, this se
 ssion will change the way you look at every price tag you see—and you do
 n't need any previous knowledge to join the conversation. 如果你支付
 的价格与其说取决于产品本身，不如说取决于……你自
 己呢？为什么“限时优惠”突然变得无法抗拒？为什么
 增加一个贵得离谱的选项，反而让中间价位显得像捡了
 便宜？如果企业已成为理解人类心理学的专家，我们在
 购物时真的在做独立决策吗？加入成功科技企业家 Omar 
 的讨论，一起探索定价背后隐藏的科学，以及为何某些
 数字比其他数字更能影响我们。 我们将共同拆解航空公
 司、超市、咖啡店、流媒体服务、SaaS 公司和奢侈品牌用
 来塑造我们日常选择的心理技巧。我们会探讨锚定效应
 、诱饵定价、订阅陷阱等概念，以及为何取消服务有时
 感觉被故意设计得困难重重。巧妙的定价在何时变成了
 操纵？企业是否应该被允许设计利用我们认知偏差的产
 品？无论你对商业、营销、心理学感兴趣，还是仅仅想
 成为更聪明的消费者，本场活动都将改变你看待每一个
 价签的方式——无需任何先备知识即可参与对话。
DTSTAMP:20260712T021950Z
LOCATION:China\,\, Shanghai
SUMMARY:The Psychology Of Pricing: Why You Pay What You Pay
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