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TZID:Asia/Shanghai
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BEGIN:VEVENT
UID:20260719T090309Z - 24378@iZuf69e0i0z4ibdboqb33jZ
DTSTART;TZID=Asia/Shanghai:20260725T160000
DTEND;TZID=Asia/Shanghai:20260725T180000
CREATED:20260719T090309Z
DESCRIPTION:<a href="http://popcornclubshanghai.com/event/ikea-how-they-bec
 ame-the-business-giants-they-now-are-45757/register">IKEA: How They Became
  The Business Giants They Now Are</a>\nHow does a 17-year-old farm boy fro
 m rural Sweden build the world's largest furniture company? Why has IKEA c
 ontinued to grow while so many once-dominant retailers have disappeared? A
 nd is the famous IKEA experience simply great design... or one of the most
  sophisticated examples of consumer psychology ever created? Join us for a
  fascinating guided discussion as we unpack the remarkable story of IKEA\,
  from Ingvar Kamprad's humble beginnings to the global business empire tha
 t changed the way millions of people shop\, furnish their homes and think 
 about value. Along the way\, we'll explore the business strategies\, brand
 ing decisions and psychological principles that helped IKEA thrive in an e
 ra when giants like Amazon transformed retail forever. We'll also look at 
 Kamprad's unusual leadership philosophy\, the famously complex ownership s
 tructure he created to protect the company for generations\, and the lesso
 ns modern entrepreneurs\, managers and curious minds can apply today. Whet
 her you're interested in business\, marketing\, psychology or simply love 
 understanding how world-class companies think\, you'll leave with practica
 l insights\, surprising stories and a whole new appreciation for one of th
 e world's most iconic brands. 一个来自瑞典乡村、17岁的农家少
 年，如何建立起全球规模最大的家具公司？当许多曾经
 占据主导地位的零售商逐渐消失，IKEA 为什么还能持续增
 长？大家熟悉的 IKEA 体验，究竟只是好设计，还是消费
 心理学运用得极其成熟的案例？来参加这场引导式讨论
 ，一起拆解 IKEA 的故事：从 Ingvar Kamprad 的朴素起点，到
 这个改变了无数人购物、布置家居和理解“性价比”方
 式的全球商业版图。 我们会聊到 IKEA 在 Amazon 等巨头重
 塑零售业的时代里依然发展得不错的商业策略、品牌决
 策和心理学原理；也会看看 Kamprad 独特的领导理念、他
 为保障公司长期发展而设计的复杂持股架构，以及今天
 的创业者、管理者和商业爱好者能从中借鉴什么。 无论
 你对商业、营销、心理学感兴趣，还是单纯喜欢研究优
 秀公司怎么思考，你都会收获实用的启发、有意思的故
 事，以及对 IKEA 这个经典品牌更多一层理解。
DTSTAMP:20260719T090309Z
LOCATION:China\,\, Shanghai
SUMMARY:IKEA: How They Became The Business Giants They Now Are
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