BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PYVOBJECT//NONSGML Version 1//EN
BEGIN:VTIMEZONE
TZID:Asia/Shanghai
BEGIN:STANDARD
DTSTART:20000101T000000
RRULE:FREQ=YEARLY;BYMONTH=1
TZNAME:CST
TZOFFSETFROM:+0800
TZOFFSETTO:+0800
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
UID:20260819T181541Z - 96060@iZuf69e0i0z4ibdboqb33jZ
DTSTART;TZID=Asia/Shanghai:20260826T123000
DTEND;TZID=Asia/Shanghai:20260826T143000
CREATED:20260819T181541Z
DESCRIPTION:<a href="http://popcornclubshanghai.com/event/viral-campaign-ch
 allenge-save-the-brand-reputation-go-global-45860/register">Viral Campaign
  Challenge: Save The Brand Reputation & Go Global? </a>\nWelcome to The Vi
 ral Campaign Crisis! Can you take a Shanghai lifestyle brand global\, with
 out destroying its reputation along the way? In this fast-paced business s
 imulation hosted by David Stephen\, a communication coach for high-level e
 xecutives at companies including Douyin\, Apple\, New Balance and L'Occita
 ne\, you’ll join a rival marketing agency competing to create the campai
 gn that turns a local success into an international sensation. Working in 
 creative\, influencer\, data and brand-strategy teams\, you’ll identify 
 your target customers\, adapt your message for audiences in China\, London
 \, Singapore and New York\, create a bilingual slogan and pitch your inter
 national launch strategy. Along the way\, you’ll look at real-world insp
 iration such as Spotify Wrapped and explore how great campaigns combine da
 ta\, creativity and personal identity to get customers talking\, and shari
 ng. Then everything goes wrong. Your campaign goes viral\, but for all the
  wrong reasons: your slogan is misunderstood overseas\, an influencer crea
 tes a controversy and angry comments begin spreading online. Now your team
  must think quickly\, respond to criticism\, protect the brand and rebuild
  trust before one mistake destroys the entire launch. It’s a fun\, high-
 energy challenge\, but the skills are extremely real: communicating ideas 
 clearly\, giving constructive feedback\, handling criticism under pressure
 \, working across cultures and explaining difficult decisions persuasively
  in business English. Whether you work in marketing or not\, you’ll prac
 tice the kind of teamwork\, communication and crisis-solving that happens 
 every day in international companies\, with David coaching you through the
  challenge. 欢迎来到“爆款营销危机”！ 你能把一家上海
 生活方式品牌推向全球，同时还不把它的声誉搞砸吗？
 在这场快节奏的商业模拟中，David Stephen——一位曾为抖
 音、苹果、New [...]
DTSTAMP:20260819T181541Z
LOCATION:China\,\, Shanghai
SUMMARY:Viral Campaign Challenge: Save The Brand Reputation & Go Global? 
END:VEVENT
END:VCALENDAR