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UID:20260910T014653Z - 4234@iZuf69e0i0z4ibdboqb33jZ
DTSTART;TZID=Asia/Shanghai:20260916T123000
DTEND;TZID=Asia/Shanghai:20260916T143000
CREATED:20260910T014653Z
DESCRIPTION:<a href="http://popcornclubshanghai.com/event/business-simulati
 on-game-the-luxury-brand-dilemma-45930/register">Business Simulation Game:
  The Luxury Brand Dilemma</a>\nIn David’s highly interactive Business Si
 mulation Workshops\, you’ll step into the role of a decision-maker and t
 ackle the kinds of messy problems businesses face in the real world\, comp
 lete with unexpected twists and real-time communication. This time\, you
 ’re taking control of a famous luxury brand with decades of history\, pr
 estige and loyal customers\, but there’s a problem. Younger consumers ar
 e losing interest and sales are beginning to fall. The marketing team want
 s to modernise: become younger\, more digital\, more culturally relevant a
 nd perhaps even more accessible. But luxury depends partly on exclusivity\
 , heritage and the feeling that not everyone can have it. Change too littl
 e and your brand could become irrelevant. Change too much and you might de
 stroy exactly what made it valuable in the first place. Hosted by David St
 ephen\, a communication coach to high-level executives\, this interactive 
 business simulation will put your team inside a dilemma faced by some of t
 he world’s biggest brands. Should you change the products\, pricing\, ad
 vertising or customer experience? Work with influencers? Chase younger con
 sumers? Enter new markets? And what should never change\, no matter how te
 mpting the short-term opportunity? You’ll negotiate with your team\, def
 end your strategy\, respond to competing priorities and make difficult dec
 isions where there may be no perfect answer. Along the way\, you’ll prac
 tise business communication\, persuasion\, strategic thinking\, teamwork a
 nd decision-making — while discovering just how difficult it is to make 
 a luxury brand more relevant without making it less luxurious.blu Business
  is easy to talk about. David’s Business Simulation Workshops ask you to
  actually make the decisions. Let's have a great workshop! 在David超互
 动的商业模拟工作坊中，你会扮演决策者，处理企业在
 现实世界里遇到的各种棘手问题——包括意想不到的转
 折和实时沟通的考验。 [...]
DTSTAMP:20260910T014653Z
LOCATION:China\,\, Shanghai
SUMMARY:Business Simulation Game: The Luxury Brand Dilemma
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