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UID:20261007T212141Z - 80918@iZuf69e0i0z4ibdboqb33jZ
DTSTART;TZID=Asia/Shanghai:20261014T190000
DTEND;TZID=Asia/Shanghai:20261014T210000
CREATED:20261007T212141Z
DESCRIPTION:<a href="http://popcornclubshanghai.com/event/niu-lai-case-stud
 y-what-are-our-standards-for-taste-45997/register">Niu Lai Case Study: Wha
 t Are Our Standards For Taste?</a>\nWhy do we like what we like? And do in
 dustry professionals really understand our taste? Niu Lai seems to break e
 very filmmaking rule yet still fills cinemas. Let’s analyse what its suc
 cess reveals about what audiences want. Join us for a fascinating discussi
 on using the unexpected success of Niu Lai as a springboard to explore tha
 t question. Here is a film that seems to break every rule animators\, desi
 gners\, writers\, and filmmakers are taught\, yet has found an audience. I
 s its appeal a revolt against the mainstream\, the entertainment of cringe
 \, or something else entirely? What does its success reveal about the gap 
 between what experts consider good and what people actually enjoy? We ofte
 n stop at “I like this” or “I don’t like that.” In this club\, w
 e’ll go further\, examining how emotion\, aesthetics\, familiarity\, sur
 prise\, and social influence shape those reactions. Can something look ter
 rible yet feel compelling? Do we enjoy the work itself\, or the experience
  of laughing\, sharing\, and belonging that surrounds it? Through examples
  and contrasting perspectives\, we’ll try to reason through our preferen
 ces and discover where our standards come from. No film or design expertis
 e is necessary\, just curiosity and a willingness to question your own tas
 te. 为什么我们会喜欢自己喜欢的东西？行业里的专业人
 士，真的懂我们的审美吗？《牛来》好像把每一条电影
 规则都打破了，却还是能把影院坐满。我们来拆一拆，
 它的成功到底说明了观众想要什么。 跟着我们来聊一场
 有意思的讨论，用《牛来》这个让人意外的成功当跳板
 ，聊聊这个问题。这部片好像把动画师、设计师、编剧
 和电影人被教过的每一条规则都打破了，却还是找到了
 自己的观众。它的吸引力，是对主流的一次反叛，是那
 种“尬到好笑”的娱乐，还是完全另外一回事？它的成
 功，又揭示了专家眼里的“好”和普通人真正喜欢的东
 西之间，有多大的差距？ 我们经常聊到“我喜欢这个”
 或者“我不喜欢那个”就停了。这次我们会走得更远一
 点，看看情绪、审美、熟悉感、惊喜和社交影响是怎么
 塑造这些反应的。一个东西看起来可能很糟，却还是让
 人觉得有吸引力？我们喜欢的到底是作品本身，还是围
 着它一起笑、一起分享、一起有归属感的那种体验？通
 过例子和不同视角，我们会试着把自己的偏好讲出道理
 ，也看看我们的标准到底是从哪来的。不需要任何电影
 或设计专业知识，只要有点好奇心，愿意质疑一下自己
 的审美就行。
DTSTAMP:20261007T212141Z
LOCATION:静安区\, 大田路129弄1-1号嘉发大厦A栋\, Shanghai
SUMMARY:Niu Lai Case Study: What Are Our Standards For Taste?
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