BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PYVOBJECT//NONSGML Version 1//EN BEGIN:VTIMEZONE TZID:Asia/Shanghai BEGIN:STANDARD DTSTART:20000101T000000 RRULE:FREQ=YEARLY;BYMONTH=1 TZNAME:CST TZOFFSETFROM:+0800 TZOFFSETTO:+0800 END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:20261021T041553Z - 28330@iZuf69e0i0z4ibdboqb33jZ DTSTART;TZID=Asia/Shanghai:20261027T123000 DTEND;TZID=Asia/Shanghai:20261027T143000 CREATED:20261021T041553Z DESCRIPTION:Business Simula tion: Design & Pitch a Destination Café Concept\nOne café space. Eve ry food and beverage brand in the city wants it. What would your team crea te to win it? And keep customers coming back? Join David\, a business and communication coach to high-level executives\, for a live business simulat ion where you’ll design\, pitch and defend a destination café inside a flagship department store. Taking inspiration from celebrated retail and d ining concepts\, we’ll explore how food\, atmosphere and brand identity come together to make a café worth visiting. Your challenge: turn a promi sing idea into a convincing business concept within real budget and brand constraints. Working in teams\, you’ll negotiate trade-offs\, present yo ur proposal to store leadership and defend your decisions under tough ques tioning. Then comes opening week: how does your concept stand up to the pu blic’s verdict? Through hands-on collaboration and lively discussion\, y ou’ll practise strategic thinking\, negotiation\, persuasive pitching an d responding confidently when your ideas are challenged. No experience in hospitality or business is necessary—David will guide the simulation so everyone can contribute. Expect creative decisions\, unexpected pressures and practical lessons in taking an idea from an exciting concept to someth ing that actually works. 一个咖啡馆的位置。全城每个餐饮品 牌都想要。你们团队会做出什么来赢下它？又怎么让顾 客一直回来？跟着 David 来参加一场现场商业模拟吧。他 是给高层管理者做商业和沟通教练的。这次你要在一家 旗舰百货里设计、路演，还要为你的“目的地咖啡馆” 概念辩护。我们会从一些很出名的零售和餐饮概念里找 灵感，看看食物、氛围和品牌身份是怎么凑到一起，让 一家咖啡馆值得专门跑一趟。你的挑战是：在真实的预 算和品牌限制下，把一个看起来有戏的想法，变成一个 能说服人的商业概念。 分组之后，你们要谈取舍，把方 案讲给商场管理层听，还要在刁钻的提问下为自己的决 定辩护。然后就到了开业周：你的概念扛不扛得住公众 的评判？通过实战协作和热闹的讨论，你会练到战略思 考、谈判、有说服力的路演，还有在想法被挑战时怎么 有底气地回应。不需要任何餐饮或商业经验——David 会 带着大家走完整个模拟，让每个人都能参与。会有创意 决策、意外的压力，还有一些很实用的课，教你怎么把 一个让人兴奋的点子，变成真正能跑起来的东西。 DTSTAMP:20261021T041553Z LOCATION:静安区\, 大田路129弄1-1号嘉发大厦A栋\, Shanghai SUMMARY:Business Simulation: Design & Pitch a Destination Café Concept END:VEVENT END:VCALENDAR