BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PYVOBJECT//NONSGML Version 1//EN
BEGIN:VTIMEZONE
TZID:Asia/Shanghai
BEGIN:STANDARD
DTSTART:20000101T000000
RRULE:FREQ=YEARLY;BYMONTH=1
TZNAME:CST
TZOFFSETFROM:+0800
TZOFFSETTO:+0800
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
UID:20261109T010045Z - 69697@iZuf69e0i0z4ibdboqb33jZ
DTSTART;TZID=Asia/Shanghai:20261115T160000
DTEND;TZID=Asia/Shanghai:20261115T180000
CREATED:20261109T010045Z
DESCRIPTION:<a href="http://popcornclubshanghai.com/event/how-to-use-storyt
 elling-techniques-as-a-strategy-for-business-growth-46105/register">How To
  Use Storytelling Techniques As A Strategy For Business Growth</a>\nWhy do
  some businesses give us a story we want to share\, while others struggle 
 to make us remember their name? How can you turn what your business does i
 nto something people care about? How can you use storytelling techniques t
 o grow your personal brand? Join us for an interactive exploration of stor
 ytelling as a strategy for growing your business and brand. We’ll discus
 s how to find stories worth telling in customer experiences\, everyday cha
 llenges and the decisions behind your work—and how to connect those stor
 ies to what your audience needs. What makes a story build trust\, communic
 ate value and give someone a reason to choose you? Through discussion\, ex
 amples and practice\, we’ll explore how structure\, suspense and emotion
  can hold attention and make your message memorable. We’ll consider whic
 h stories belong in a presentation\, a marketing campaign or a conversatio
 n with a potential customer\, and how to move naturally from an engaging s
 tory to a clear business purpose. How much should you reveal? Where should
  you begin? And how do you avoid a polished story that says very little? W
 hether you run a business\, work in marketing\, pitch ideas or are just ge
 tting started\, everyone is welcome. Bring your perspective and leave with
  practical ways to make your business easier to understand\, remember and 
 recommend. 为什么有些生意能给我们一个我们愿意分享的故
 事，另一些却连让我们记住名字都难？怎么把你生意在
 做的事，变成别人会在乎的东西？怎么用讲故事技巧来
 长自己的个人品牌？跟着我们来一场互动探索吧，聊讲
 故事作为一种长生意和品牌的策略。我们会聊怎么在顾
 客体验、日常挑战和你工作背后的决定里，找到值得讲
 的故事——以及怎么把这些故事跟你的听众需要的东西
 连起来。是什么让一个故事建立信任、传达价值，还给
 人一个选你的理由？ 通过讨论、例子和练习，我们会探
 索结构、悬念和情绪是怎么抓住注意力、让你的信息被
 记住的。我们会想哪些故事适合放在汇报里、营销活动
 里，或者跟潜在客户的聊天里，以及怎么从一個吸引人
 的故事自然走到清楚的商业目的。你该露多少？该从哪
 儿开始？又怎么避免一个很精致但其实没说什么的故事
 ？不管你是自己做生意、做营销、路演想法，还是刚刚
 起步，都欢迎来。带上你的视角，走的时候会带走一些
 实用的方法，让你的生意更好懂、更好记、也更值得推
 荐。
DTSTAMP:20261109T010045Z
LOCATION:静安区\, 大田路129弄1-1号嘉发大厦A栋\, Shanghai
SUMMARY:How To Use Storytelling Techniques As A Strategy For Business Growt
 h
END:VEVENT
END:VCALENDAR