How does a small group of dreamers in a garage go on to reshape the entire world? How did Apple, once a struggling startup competing against giants like IBM and Microsoft, become a company worth over $3 trillion today? In this discussion, we’ll trace Apple’s rise from its uncertain beginnings in the 1970s to its dominance of the global tech landscape. When Apple launched its first computer in 1976, it was entering a market where over 90% of hardware startups failed within five years—yet somehow, through vision, design, and relentless innovation, it not only survived but thrived.
Together, we’ll explore what Apple did differently: its bold marketing, obsessive design philosophy, and uncanny ability to predict what people wanted before they knew it themselves. We’ll also ask whether such a meteoric rise could happen again in today’s world of tighter regulations, AI disruption, and changing consumer behaviour. Can a new Apple still be born? Or has that era of tech miracles passed? Let's have a thought-provoking look at one of the greatest business stories ever told, and the lessons it still offers to dreamers, creators, and innovators today.
一群梦想家如何从一个车库起步,最终改变整个世界?曾经在IBM和微软等巨头面前艰难竞争的苹果,今天是市值超过3万亿美元的公司。这场讨论将带你回顾苹果从1970年代不确定的起步,到如何统治全球科技领域的历程。1976年,苹果推出第一台电脑时,进入的市场中有超过90%的硬件创业公司在五年内都宣告失败——然而,苹果凭借着远见、设计以及不懈的创新,不仅存活下来,而且发展壮大。
我们将一起探讨苹果与众不同之处:它大胆的营销策略、对设计的执着追求,以及其能在大众还没意识到之前,就准确预测他们需求的能力。同时,我们还会讨论,像苹果这样的快速崛起是否还能在如今这个监管更加严格、人工智能和消费者行为变化的时代重现。一个新的苹果还可能诞生吗?还是说那个科技奇迹的时代已经过去了?让我们深入思考这个全球商业史上最伟大的故事之一,以及它至今仍对梦想家、创作者和创新者们的启示。