What makes someone genuinely interesting online… And why can we instantly tell when it’s fake? Why do some people build trust and loyalty effortlessly, while others, trying just as hard, get ignored? In this interactive workshop, Matthew, an influencer with over 50,000 followers across Xiaohongshu and Instagram, breaks down what actually works in today’s increasingly discerning online world, where audiences don’t just dislike fakeness, they reject it immediately.

This is a hands-on session with real insights from someone who does it for a living. Together, you’ll explore how to build a personal brand that feels authentic without looking effortless on purpose, how to strike the balance between trying too hard and not trying at all, and how these ideas translate into the very specific “language” of Xiaohongshu and Instagram. Whether you’re an aspiring creator, working in marketing, or simply curious about how attention, trust, and loyalty are built, and kept, online, this will give you a sharper, more honest understanding of what it really takes.

什么样的人，在网上会让人觉得“真的很有意思”？而为什么我们又能一眼看出什么是“装出来的”？为什么有些人能轻松建立信任和粉丝黏性，而另一些同样努力的人却被忽略？在这个互动式工作坊中，拥有小红书和 Instagram 双平台5万+粉丝的 Matthew，会分享当下内容环境中真正有效的方法——一个观众对“虚假”极其敏感的时代。

这是一场非常实操的活动，你会从一个真正做内容的人那里，理解如何打造一个真实但不刻意“显得轻松”的个人品牌，如何在“太用力”和“完全不努力”之间找到平衡，以及这些原则如何在小红书和 Instagram 这样的平台中具体体现。

不管你是想做内容、做营销，还是只是好奇“注意力、信任和影响力”是如何被建立的，这都会让你对线上世界有一个更清晰、更诚实的理解。