Why does everyone across continents seem to know BLACKPINK? What makes millions of people around the world fall in love with stories, music, and celebrities from a country they may never have visited? How did K-pop, K-dramas, and Korean films go from niche interests to global cultural forces capable of filling stadiums, dominating streaming platforms, and influencing everything from fashion and beauty to politics and national image? Is Korea's cultural success the result of brilliant strategy, government support, perfect timing, exceptional creativity—or something deeper about what audiences around the world are looking for today?
Join Shin, former President of the Korean Association for Public Diplomacy, professor at the Academy of Film of Hong Kong Baptist University, and an internationally recognized expert on soft power and cultural diplomacy, for a fascinating discussion on one of the most successful cultural phenomena of the modern era. Together, we'll explore how Korean entertainment has crossed cultural, linguistic, and generational boundaries, the role of government investment and cultural policy, and why countries around the world are now studying—and attempting to replicate—the Korean model. Whether you're a fan of Korean culture or simply curious about how ideas, stories, and identities spread across the world, this discussion offers a unique opportunity to understand the power of culture in shaping how nations are seen and how people connect.
为何全球各地几乎无人不晓 BLACKPINK?即便从未踏足韩国,依旧有无数人为当地的故事、音乐与艺人倾心。韩流音乐、韩剧与韩国电影,如何从小众爱好发展成全球性文化潮流,座无虚席的演唱会、霸榜各大流媒体平台,甚至深刻影响时尚、美妆、舆论及国家形象?这份文化成就,是源于精妙的运营策略、政策扶持、时代机遇、出众的创作力,还是契合了当下全球观众的精神诉求?
本次分享嘉宾申先生,曾任韩国公共外交协会会长,同时也是香港浸会大学电影学院教授、国际知名软实力与文化外交领域专家。我们一同探讨这一当代极具代表性的文化现象。
活动中将解析韩国文娱产业如何跨越文化、语言与年龄壁垒,梳理政府资金投入与文化政策起到的作用,以及为何如今多国都在研究、借鉴这套发展模式。无论你是韩流爱好者,还是单纯好奇文化、故事与人文精神如何在世界范围内传播,都能借此深入了解文化塑造国家形象、拉近人际联结的强大力量。