Are we at the stage where a person's identity can be sold for use with AI systems? Khaby Lame (the most followed creator on TikTok - if you don't know his name, you definitely know his face) has done just that. So where is this going? What's next? What about all of the many legal and ethical issues it brings about?

 

What does it mean when a celebrity sells the rights to their face, voice, or mannerisms for AI-generated content? Is that just the next step of branding? Or something fundamentally different? When someone like Khaby Lame licenses their image to AI systems, are they trading publicity as usual, or are they turning identity itself into a product? And once an image can be endlessly generated, remixed, and placed into contexts the person never chose, where does the “real” version stop and the artificial one begin?

 

In this discussion, we’ll explore how AI identity licensing differs from traditional image rights, copyright, and endorsement deals, and why those old frameworks may no longer be enough. We’ll look at questions of responsibility when an AI-generated version causes harm or backlash, who is accountable in cases of misuse or “cancel culture,” and whether anyone can truly control an identity once it’s been digitised. Finally, we’ll push the question further: what happens to these rights after death? Does an AI version of a person outlive them as property, legacy, or something stranger? A fascinating, slightly unsettling conversation about fame, technology, ownership, and what it means to be “you” in the age of AI.

 

我们是不是已经走到这样一个阶段：一个人的“身份”可以被卖给 AI 系统使用？Khaby Lame（TikTok 上粉丝最多的创作者——就算没听过名字，你也一定刷到过他的脸）已经这么做了。那接下来会发生什么？这件事会往哪个方向发展？它又会带来多少法律和伦理上的问题？

 

当一个公众人物把自己的脸、声音，甚至标志性的动作授权给 AI 生成内容使用，这到底意味着什么？只是品牌延伸的下一步，还是一件本质上不同的事情？当像 Khaby Lame 这样的人把自己的形象授权给 AI 系统，他是在进行一次常规的曝光交易，还是把“身份”本身变成了一种商品？当一个形象可以被无限生成、重组、放进当事人从未选择过的语境里，“真实”的版本到底从哪里开始消失，人工生成的版本又从哪里开始占据主导？

 

在这场讨论中，我们会聊聊 AI 身份授权和传统的肖像权、版权、代言协议到底有什么不同，以及为什么过去那套规则可能已经不太够用了。我们也会讨论责任问题：如果 AI 生成的版本引发争议甚至伤害，谁来承担后果？在被滥用或遭遇“cancel culture”的情况下，责任该如何界定？当一个身份被彻底数字化之后，还有人能真正掌控它吗？最后，我们还会把问题推得更远一点：人在去世之后，这些权利会发生什么？一个 AI 版本的“他/她”，会以资产的形式存在，成为遗产，还是变成某种更难定义的存在？这会是一场关于名气、技术、所有权，以及在 AI 时代“做自己”到底意味着什么的讨论，有点刺激，也让人忍不住多想。