What does it really take for a company to become a global powerhouse in beauty and maintain that position for decades? How did L’Oréal grow from a small French lab into a brand present in over 150 countries, with annual revenues surpassing €38 billion? And how have they navigated fierce competition, major economic shifts, and evolving consumer tastes to stay at the top of the industry? Join us for a discussion with Nico, a French fashion entrepreneur who has studied L’Oréal closely for years, as we explore the strategies, decisions, and bold moves that helped shape one of the most influential companies in the world.

 

We’ll dive into the moments that set L’Oréal apart, from pioneering innovative products like their first mass-market hair color to embracing cutting-edge sustainability initiatives long before it became trendy. Discover how their commitment to research and development, clever acquisitions, and ability to read cultural trends have kept them ahead of the curve. Whether you’re fascinated by business strategy, fashion, or the beauty industry’s evolution, this discussion promises insights, stories, and analysis you won’t want to miss.

 

一家企业要如何在美妆领域做到全球领先，并且几十年一直稳居巅峰？L'Oréal又是怎么从一个法国小实验室，成长为遍布150多个国家、年收入超过380亿欧元的巨头？他们是如何在激烈竞争、经济起伏和消费变化中始终占据优势？来参加这场由法国时尚创业者Nico带领的讨论，一起剖析L'Oréal背后的策略、决策与大胆动作，看看它是如何成为全球最有影响力的品牌之一。

 

我们会聊到那些让L'Oréal脱颖而出的关键时刻——从推出第一款大众染发产品，到在“可持续发展”还没流行之前就早早布局环保创新。还会深入探讨它们如何通过持续的研发投入、精明的并购和对文化潮流的敏锐洞察，始终保持领先。不论你是对商业战略、时尚产业，还是美妆行业的演变感兴趣，这场分享都会带给你不少启发、故事和思考。