What if creativity wasn't about being original, but about stealing smart?

What does it really mean to be “original” online? And is that even the right goal anymore? When you see content that works, are you supposed to avoid it… or learn from it? In this Watch & Talk session, we’ll use short, curated clips from Austin Kleon’s TEDx talk and a recent TED podcast episode as a starting point to explore a simple but provocative idea: creativity isn’t about inventing something from nothing, it’s about borrowing, remixing, and making it your own. From there, we’ll open up the conversation around personal brand, content creation, and what it actually means to build something that feels authentic in an internet culture built on influence.

Hosted by Matthew, a bilingual online influencer with 50k+ followers across Xiaohongshu and Instagram, this session is designed to feel both insightful and easy to step into, whether you’re actively creating content or just curious about how it all works behind the scenes. One of the most interesting angles? The tension between inspiration and imitation across cultures, and how different perspectives shape what we see as “creative” or “copying.” Expect a space that’s thoughtful but lively, where ideas build on each other naturally, and where you might leave seeing your own voice, and how to grow it, a little differently.

创造力不一定非要从零原创，聪明借鉴也是一种本事。

在网络时代，真正的原创到底意味着什么？一味追求原创，还是不是当下该坚持的目标？看到爆款内容，是刻意避开，还是合理借鉴学习？这场观影分享会，会以 Austin Kleon 的 TED 演讲片段和一期热门 TED 播客内容为切入点，聊聊一个直白又有启发的观点：创作不必凭空捏造，学会借鉴、重组改编，再做出自己的风格就足够了。在此基础上，我们还会深入聊个人 IP 打造、内容创作，以及在网红文化盛行的互联网环境里，怎么打造出有真实质感的个人品牌。

主讲人 Matthew 是小红书和 Instagram 双平台运营的双语博主，粉丝量超五万。不管你本身就在做内容创作，还是单纯好奇网红行业背后的逻辑，都能轻松听懂、有所收获。还有一个很有意思的探讨角度：不同文化背景下，灵感借鉴和跟风抄袭的界限该怎么界定，不同视角又会怎么定义创意和照搬。整场交流氛围轻松有深度，大家互相交流碰撞想法，听完或许会对个人风格打造、自我成长有全新的理解。